About Ora Electric
At Ora Electric, we believe electricity is not just power it’s possibility.
We are shaping a brighter and more intelligent India through next-generation electrical products that combine design, durability, and dependability.
Founded by Aashish Soni, Ora Electric was born from the idea that modern India deserves world-class electrical innovation made locally, trusted globally.Every product we create carries a promise of precision, aesthetics, and performance.
Mr. Aashish Soni
15 years of deep experience in the electrical and lighting industry.
After dedicating over 15 years to the electrical industry from retail to large-scale projects and consulting for multiple leading companies I realized the need for a brand that truly understands India’s growing energy and infrastructure demands. ORA Electric is built on that experience, with a commitment to innovation, safety, and sustainability. Our vision is clear to Power the Future through reliable and intelligent electrical solutions.
Mr. Aashish Soni, Founder and Director of ORA Electric, brings over 15 years of expertise in retail operations, project business, and sales consulting across India’s electrical sector. His leadership drives ORA Electric toward innovation, trust, and long-term growth, establishing it as one of the most promising brands in the industry.
Mission
To design and manufacture world-class electrical product for modern India, delivering advanced, affordable solution nationwide. Empowering distributors through the “ District Distributor” model and also promoting Make-in-India with innovation-driven local manufacturing.
Vision
Transforming India’s electrical landscape with smart, safe, and solutions empower homes, businesses, and industries driving growth and innovation across Tier 2 and Tier 3 cities.
Core Values
Innovation: Smart, future-ready products.Integrity: Transparent and ethical.Quality: Reliable and lasting.Sustainability: Eco-friendly designs.Customer Focus: Service with excellence.
Our Promise
At Ora Electric, we go beyond making electrical products we create experiences that simplify and empower modern and living. Every product reflects our promise of trust, technology, and transformation, lighting the way for India’s progress.
Powering the Future
After 15 years of deep experience in the electrical and lighting industry, Mr. Aashish Soni founded ORA Electric with a vision to build a brand that delivers complete, smart, and sustainable electrical solutions for India’s future.
What began as a journey in the lighting sector has evolved into a mission to develop end-to-end electrical products that combine innovation, safety, and design excellence. ORA Electric is dedicated to empowering Tier 2 and Tier 3 cities by introducing advanced, energy-efficient, and high-quality electrical products accessible to every home and business.
With a strong belief in Make in India, ORA Electric represents a new generation of Indian electrical excellence — smart, reliable, and proudly made for the future.
We Have
Categories
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Products
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Years of Experience
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Cities Served
8080+
What Makes Us Different
Design-Driven Performance : We believe great engineering must look as good as it performs.Our products combine modern aesthetics with robust design, ensuring every switch, board, or device adds both beauty and safety to the space it powers.
Built for the Future : Sustainability isn’t just a feature it’s our foundation.We design energy-efficient, eco-friendly solutions that last longer, consume less, and support a greener planet.
Made in India, Made for the World : Ora Electric proudly manufactures in India while following global quality and safety standards.Our vision is to make Indian innovation respected worldwide through reliability, performance, and design leadership.
People First : Our biggest strength is our network of dealers, distributors, and customers. We believe relationships are built through transparency, respect, and shared growth — making every partner a vital part of the Ora family.
Next-Gen Energy Brand : We think like innovators and act like creators.Ora Electric is built for a new generation that values smart design, digital presence, and ethical business. Our mission: to make every connection smarter, faster, and future-ready.